Resources Library by ANA

The operation was successful but the patient died

Most new products fail. Failure is attributed to the proposition (weak advertising, parity product, high price, etc.) or to the marketing plan (inadequate media, low distribution, etc.). This interpretation does not explain why failures continue in...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Author: Omar Mahmoud

Company: Procter & Gamble

September 22, 2002

The future is now

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers' exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, broadcast and cable...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Robert H. Patchen, Beth Webb

Company: Nielsen

June 9, 2002

Brand effect

Although manufacturers invest a lot of resources to develop their brand, removing the 'brand effect' is sometimes necessary to get a more objective view of the product characteristics. During Car Clinics, the brands' promises can be so strong that...

Catalogue: ESOMAR Automotive Marketing Conference 2002

Authors: Claudia Chin, Simon Wilson, Nathalie Sannino

March 4, 2002

If it ain't broke, fix it anyway

This paper examines the increasing use of usability studies to aid the development of new media products and services - predominantly websites - and looks at whether the growing distinction of usability as a discipline in itself is counter-productive...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Ian Horritt, Joseph Brown

Company: DVL Smith Ltd

February 3, 2002

Semiotics and Internet communications

This paper examines the potential of social and behavioural sciences, and semiotics, in particular, to contribute to the further study and development of optimal Internet communications. Several case studies of...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Catherine Bitoun, Christiane Legris-Desportes

February 3, 2002

A paradox of product innovation

This paper is about product innovation and introduction. More specifically a framework for understanding the relationships between innovation category characteristics and successful new product innovation and introduction is introduced and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Jean-Jacques Vandenheede, Bettina Hoffmann, Leone Aardse, Phillip A. Cartwright

Companies: Nielsen, Ernst and Young Services Pty Ltd

September 1, 1999

The impact of consumers' commitment to existing brands on new product launch strategies

Traditional new product tests focus more on consumers' responses to the new product than on their commitment to existing brands. This is one reason why many traditional methods have had to contend with varying degrees of over-claim. This paper has...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: John Rice, Jan Hofmeyr

September 1, 1999

Coordinating globality and peculiarity

This paper examines the role of research in the process of adapting international publishing products to local markets. In this specific case the goal was to adapt a computer magazine that had been successfully launched in Germany to the Spanish...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Authors: Charo Valencia, Paloma Fontcuberta, Maria Moro

June 15, 1999

Radio research for the 21st century

This paper describes the testing and implementation of the new RAJAR audience research contract in the United Kingdom.

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Authors: Peter Jenkins, Lynne Robinson, Tony Twyman, Tony Wearn

Company: British Broadcasting Corporation (BBC)

June 15, 1999